Did you know that Melbourne has more music industry focussed tertiary courses than anywhere else in the known universe?! As an extension to the City of Melbourne's successful Music Business promotion, they have re-engaged BENCU to articulate to the rest of the globe, that if you are serious about a career in music, Melbourne is the ultimate destination. In an industry first collaboration between 6 of the major universities and institutions, the video paints an empowering creative and business case for the Melbourne experience. For BENCU the most rewarding part, was the opportunity to listen to the amazing work from the students and using this for the soundtrack to tell the story. Actions speak louder than words, always.